Expert Advice from Appliance World Swindon

October 2016

Content marketing piece written for Appliance World in Swindon.


The Science of Appliances

Expert Advice from Appliance World Swindon


Unless you’ve been living in a hermitage in recent years you can’t fail to have heard the term ‘ergonomics’:

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.

Which is a fancy way to say: designing things and the spaces around things to work as comfortably and efficiently as possible.

The application of ergonomics has made its way into every corner of our lives. There’s a great deal of focus on it in the workplace where it governs office layout, office chairs and the computing equipment.

And of course ergonomics has made its way into the home – arguably to no greater extent than in the kitchen.

Over the last couple of decades or so there’s been a steady shift in the role of the kitchen in family life. Gone are the days when the kitchen was a functional (well often barely that) utilitarian space. The kitchen has all but displaced the dining room and even, to some extent the lounge, as the hub of the home.

As this article from across the pond pithily observes: ‘Some say that while life may be created in the bedroom, it is certainly lived in the kitchen.’

The new living room 

If staying in is the new going out then the kitchen is definitely the new living room in which to do that staying in.

Lifestyle is of course an influencer on the importance to you of your kitchen.

If you enjoy cooking and entertaining you’re more likely to both see the kitchen as a vital and integral space in your home and appreciate the importance of kitchen efficiency and the best appliances to help you achieve that.

It’s all about the layout

There’s lots to consider when designing a kitchen layout – way before you get to selecting units and appliances. There are of course plenty of companies out there who will design you a kitchen – and that’s not a bad idea.

But before you even get to that stage here’s a few things to consider:

  • Do you have good storage for saucepans close to the hob?
  • You’ll need a place for cups and mugs – anything used frequently – that’s close to the kettle and easily accessible.
  • When you entertain is there enough room for family and friends to gather out of the way of the main cooking area where they can chat and relax with you while the food is being prepared? If not can you create such an area?

Spend some time poring over magazines and asking friends and family for their thoughts.


As this article ‘The Importance of Kitchen Layout’ points out: ‘There is no doubt about the fact that kitchens are where memories are made and shared on a regular basis. With the importance of the kitchen in your family’s lives, it stands to reason that you should spend some time creating a functional yet beautiful space during your remodel with a new kitchen design layout.’

The Science of Appliances

So you’ve cracked it with the layout. You’ve ergonomiced the living daylights out of your kitchen design and picked your cabinets and worktops.

Next up it’s your appliances. These days one of the first considerations for most people is energy efficiency. As this Second Nature article says: ‘Some appliances now come with A+, A++ or even A+++ ratings and these will not only work more efficiently but they will also cut back on energy bills, too.’

The internet is undoubtedly a useful source of information. But even better, as the Second Nature article points out, is the independent retailer and/or local expert.

‘Independent retailers are a great place to purchase, as you’ll benefit from their expert knowledge, demonstration skills and after-care service – and you won’t get that on the Internet.’

And the article is right. They are.

Based on Newport Street, in Swindon’s Old Town, is Appliance World, the local expert espoused above.

Appliance World are an independent kitchen appliance retailer based in Swindon, Wiltshire.

For 30 years now the company has been designing and selling kitchens and the appliances to go in them. So, as you’d expect, they know a thing or two about kitchens!

So if you don’t know your induction from your pyrolytic, or your meal from your Miele then these are the people to talk to.

When it comes to kitchen appliances the old adage of ‘getting what you pay for’ tends to hold true. It certainly makes sense to buy the best your budget will allow.

And what you’ll also get from Appliance World is the benefit of their relationship, formed and honed over the past 30 years, with such leading appliance manufacturers as Neff, Siemens, Bosch and Miele.

That relationship combined with their knowledge and expertise makes Appliance World your ‘go to’ for premium appliances sold to you with your needs uppermost.

Find out more about Appliance World on the ‘About Us’ section of their website or give them a call on 01793 618 656.

And then you’ll be cooking with gas! Or electric if you prefer.

So – that’s the present taken care of. Here’s a little glimpse into the future from this article from Freshhome on the kitchen of 2063.

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